Show your skin some love
For Noli
By the time Feb comes around, our skin is fed up. So we turned cringey Valentine’s Day stereotypes on their head and encouraged beauty lovers to give their skin a little extra love.
In February it can feel like the whole world is talking about love. But you know who really needs some affection? Your skin barrier. Because let’s be honest, winter has toxic vibes. The scalding showers leave your skin with trust issues. The office heating drains like the worst kind of situationship. And sunshine? Yeah the Vitamin D is being emotionally distant. So when your skin’s being ghosted by hydration, Feb is the month to give it some extra love – think lush textures, rich creams and a routine that really gets you. And Noli can help with that.
To land this idea, we ran a campaign across paid social and CRM.
Paid social ads driving to our website, featuring product visuals
A second suite of paid ads, this time using product texture visuals
CRM emails drove users to find their skincare soulmates with Noli