Made From Memory
For The Melbourne International Film Festival
People don't go to the movies as much as they used to. So we proved that at the Melbourne International Film Festival, films stay with you.
The films that screen at MIFF are the kind that move you. The kind that outlive their running time in your memory. The kind that stay with you.
To prove this, we chose a fan of the festival to re-create a scene from a film he had seen at MIFF just once, sixteen years before. Working with a team of stylists, set designers and director Stephen McCallum, Keith relied solely on his memory of the film as he brought the ominous scene to life. Remarkably, Keith's rendition was strikingly similar to the original film, proving that Takashi Miike's Audition really did stay with him.
Campaign case study
Keith Gove's remembered remake of Takashi Miike's Audition
We invited film lovers across Australia to tune in to the livestream premiere of Keith's remake.
Radio campaign case study
Posters invited attendees to book
future memories.
🏆 Awards for ‘Made From Memory’
Adstars, Silver, Radio Craft, Use of Radio as a Medium
Adstars, Bronze, Radio Craft
Adstars, Bronze, Radio
WARC, Silver, Content Strategy
AdFest, Silver, Direct
AdFest, Silver, Promo
AdFest, Bronze, Media
AdFest, Bronze, Promo
AdFest, Finalist, Branded Content & Entertainment